BeefLedger is pleased to announce that earlier today we executed a Strategic Investment and Development Memorandum of Understanding with Shanghai-based Blockchain software systems developer LinkeyChain Intelligent Technology (Shanghai) Co., Ltd (LinkeyChain).

This strategic agreement will see BeefLedger consolidate its alignment with national food safety and cross border trade regulation priorities in China. We will be working with LinkeyChain and others towards a version 1.0 common standard for the digital validation of cross-border movement of beef into China, in a move that aligns totally with China’s Healthy China 2030 Strategy.

Together with our collaboration with leaders at the China Ministry of Agriculture and Rural Affairs, we look forward to laying the foundations for data-driven integrity that consumers can believe in.

By working with LinkeyChain, we will be able to fast track system acceptance with China’s key regulatory authorities. LinkeyChain is a blockchain developer approved by the China Ministry of Industry and Information Technology.

LinkeyChain has also recently launched China’s first ever blockchain-credentialed products digital marketplace. BeefLedger premium beef is now available for direct consumer purchase via this marketplace. The marketplace is directly accessed via the BeefLedger-LinkeyChain blockchain QR Code, scanned from China’s ubiquitous WeChat app. (There are over 1.1 billion Wechat users today.)

A screenshot of the consumer-facing interface, with the hash-value detailed of product information stored on a blockchain, is shown here.

The convenience of WeChat interfacing enables a fast-rack pathway to end-consumer use of the technology. Deepening the “data reach” up the supply chain is part of our 2019/2020 development program. That way, consumers will progressively gain greater visibility to the supply chain journey in meaningful ways.We thank Austrade (Shanghai) for their assistance in pulling together this strategic alignment with LinkeyChain. We also acknowledge the assistance of Trade and Investment Queensland for their longstanding support.


LinkeyChain Intelligent Technology (Shanghai) Co., Ltd.

Founded in 2017, LinkeyChain Intelligent Technology (Shanghai) Co., Ltd. (LinkeyChain) is a professional blockchain technology service and big data analysis service provider focusing on providing blockchain technical service program consulting and establishment for financial industry (including banking, securities, insurance and other fields) and the physical industry (including food, drug, logistics, etc.), and applying blockchain technology in the fields of products traceability, supply chain finance, bill management, bond management, government supervision and so on to solve problems encountered in the business and help blockchain technology serve the real economy and promote its transformation and upgrading. LinkeyChain Technology has a strong pedigree in technology research and development, industrial applications, and industrial strategy with a talent pool of experts in the industry from around the world. LinkeyChain Technology is also one of the constitutors of China national standard and IEEE international standard of the blockchain.

Chaired by Dr.Bill Pang, LinkeyChain Technology has a core team composed of the members graduated from Fudan University, Shanghai Jiao Tong University, Tsinghua University and other universities, who are capable of serving financial and entity enterprises with the experience of working in the technology giants such as IBM, the traditional financial companies such as well-known securities brokers and foundations and the industrial enterprises such as Sinopec and China Telecom. The founder, Bill Pang, has conducted in-depth research on the blockchain and has been hired as a member of expert committee, consultant or director by many domestic financial institutions, industry associations and well-known universities. Some of the team’s key members have participated in the writing of white books about China’s blockchain technology and legal issues sponsored by the Ministry of Industry and Information Technology and the formulation of national standards of blockchain technology.

Since its inception, Linkeychain Technology has established close ties with Australian Stock Exchange, London & Partners, Japan Authority of Digital Assets, Royal Melbourne Institute of Technology, Tsinghua University, Peking University, Shanghai Jiao Tong University, Fudan University, conducted in-depth discussions and continuous promotion of blockchain application context with the China Construction Bank, Industrial and Commercial Bank of China, Commonwealth Bank of Australia, HSBC, and Nomura Securities, and worked as a leading blockchain technology and service provider at home and abroad by publications, research reports, industrial training, technical seminars, and program consulting and establishment.

About Dr Bill Pang

Dr.Bill Pang earned his Ph.D in Computer Science from Fudan University. He is a member of the compiling group of China national standard and IEEE international standard of blockchain, MSE Professional Degree Consultant of Fudan Software College, Tutor of financial EMBA of Shanghai Jiao Tong University, Tutor of the postgraduates in Finance of University of Science and Technology of China, Specially Invited Expert of FITS School of China Construction Bank, Adjunct Researcher of Modern Finance Research Center of Shanghai Academy of Chinese Academy of Social Sciences, Director of Association of Shanghai Internet Financial Industry, Secretary General of CF60, Vice Chairman of the Lujiazui Green Finance Council, and Director of the Guangzhou Microloan Association.

He has successively served as General Manager of the Internet Finance Division of Donghai Securities Co., Ltd. and Operations Director of Donghai Fund Management Limited Liability Company. After 2015, he successively served as General Manager of the Internet Finance Division of Green- land Holding Group, General Manager of Greenland Payment Technology Co., Ltd., General Manager of Greenland Internet Petty Loan (Guangzhou) Co., Ltd., Legal Representative and General Manager of Shanghai Lvkun Fund Consignment Co., Ltd., etc. He used to serve as CEO of Xinyuan Technology Group and CEO of Beijing Ruizhou Xitou Technology Development Co., Ltd. At present, he serves as Chairman and President of Linkeychain Intelligent Technology (Shanghai) Co., Ltd.

He has published over 20 papers. He has successively published Internet Finance and Big Data Analyses (Publishing House of Electronics Industry, 2015), Fintech and Assets Securitization (CITIC Publishing House, 2016) and Blockchain: Reshape New Finance (Tsinghua University Press, June 2017). He will soon publish New Engine of Financial Technology: Blockchain and Artificial Intelligence and Ten Major Cases of Blockchain Finance Application.