South Australia’s Limestone Coast region shone brightly in BeefLedger’s recent China Showcase III Program.

Beef, wine and the region’s next generation of knowledge industry workers were all on display.

The region, located in the State’s South East, was the source of some of the beef and wine enjoyed by guests in Beijing, Shanghai, Shenzhen and Guangzhou.

Blue Lake Station Black Angus

The Regional beef was the blockchain-credentialed black angus produced by Mike Famularo at Blue Lake Station. Blue Lake Station also featured in the November ABC Landline Program covering the BeefLedger journey to date.

Mike Famularo, from Blue Lake Station, features in videos showing the credentialed journey of beef from South Australia to Beijing

We featured the BLS tenderloin and cube roll at our various events. The tenderness and richness of flavour was oft-commented upon, together with the leaner characteristics of the product.

Compare and contrast. BLS cube roll and tenderloin served together with QLD grassfed rump… it was an importsnt consumer education opportunity

Amazing raw materials, produced with respect and care, coupled with culinary artistry ensured the Limestone Coast region put its best foot forward. The beef was prepared by the expert hand of our #steakmaestro Chris Wade, and complemented by Chris’ range of flavours.

And if didn’t end with the beef!

Coonawarra Reds

About 25 minutes drive from Blue Lake Station is Di Giorgio’s Family Wines. Di Giorgio’s Shiraz was the featured regional pairing for the BLS cube roll.

Di Giorgio’s Family Wines was the Regional pair partner, accompanying beef from Blue Lake Station

Digital Stories – connecting communities

If food and wine is the common language, the BeefLedger Showcase Program also saw our BeefLegends I project, involving the work of students from Mt Gambier High, showcased to audiences across China.

Mt Gambier High students were involved in producing stories about regional beef production, which saw finished video narratives delivered straight to consumers’ smartphones

We are continually exploring ways in which we are creating new circuits of digital value. The role of video-based storytelling is one of the areas we are investigating deeply. BeefLegends I has focused on curating the story from the perspective of the “producer community”, and the involvement of local students aimed to achieve two objectives:

  1. Deliver novel perspectives with a strong sense of grounded authenticity; and
  2. Open up a conversation about how digitalisation creates new employment opportunities in regional communities that are intimately linked to the traditional industries of a region.

We are hoping the students can visit our digital team at QUT in 2020, courtesy of the support provided by District Council of Grant.

Thanks to our Gold Sponsor

We thank District Council of Grant for their support of the Showcase Program. There’s much in the region that screams “excellence”. We look forward to working with the region to drive growth in regional provenance value on the back of blockchain technology credentialing.